Privacy Policy for Lili’s Flowers

Last Updated: February 16, 2026

At Lili’s Flowers, we are committed to protecting your privacy and handling your personal data with transparency and care. This policy outlines how we collect, use, and protect your information in compliance with the UK GDPR and the Data Protection Act 2018.

1. Who We Are

Lili’s Flowers is a florist based in Chester, UK. For the purposes of data protection, we are the “Data Controller” of the personal information you provide to us.

2. Information We Collect

When you visit our website or place an order, we may collect:

  • Identity Data: Name and surname.

  • Contact Data: Email address, phone number, and billing/delivery address.

  • Recipient Data: Name and delivery address of the person receiving the flowers.

  • Transaction Data: Details about payments and the products you purchased.

  • Technical Data: IP address, browser type, and cookies (via Google Analytics or similar).

3. How We Use Your Information

We only use your data when the law allows us to. Most commonly, we use it to:

  • Fulfill Orders: To process your payment and deliver flowers to you or your recipient.

  • Communication: To send order updates or respond to your inquiries.

  • Legal Obligations: To keep financial records for tax purposes (HMRC).

  • Marketing: Only if you have explicitly opted-in to receive our newsletter.

4. Data Sharing

We never sell your data. We only share information with trusted third parties necessary to run our business:

  • Delivery Partners: Couriers who deliver your flowers.

  • Payment Processors: Services like Stripe or PayPal (we do not store your credit card details).

  • Technical Service Providers: Our website hosting and email service providers.

5. Data Security & Retention

We have implemented security measures to prevent your personal data from being accidentally lost or accessed in an unauthorised way. We keep your order data for as long as necessary to fulfil our legal and accounting requirements (typically 6 years for UK tax records).

6. Your Legal Rights

Under UK GDPR, you have the right to:

  • Access your data.

  • Correct any mistakes in your data.

  • Erasure (The “Right to be Forgotten”) in certain circumstances.

  • Object to or restrict processing. To exercise these rights, please contact us at info@lilisflowers.uk

7. Cookies

Our website uses cookies to improve your browsing experience. You can manage your cookie preferences through your browser settings.

8. How to Complain

If you have any concerns about our use of your personal data, you can make a complaint to us directly. You also have the right to complain to the ICO (Information Commissioner’s Office) at www.ico.org.uk.

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